3 - Max Sarayev

I chose 1Password because I actually use it myself. It has an obvious design because it allows you to just jump right in without having previous experience. I believe that 1Password sells the ease of use experience to its customer. They are in the business to make money but they focus on ease of use, convenience, and overall experience of the customer. Since the customer is the most important thing. Without the customers there would not be 1Password. Each one of us has a password for almost everything. This application allows the user to store all of their passwords securely and also access them where ever and when ever. All of this combines to an amazing experience which makes the user want to make the purchase.