2-Jill Moore

Obvious Design of Pinterest Mobile App

Pinterest's mobile app is obvious because it pushes users to perform the action of "pinning" to their boards. They can either tap on the pictures to enlarge them and then pin using the red pin button, or hold their finger on the image and drag to one of three options: pin, like or send. This allows users to quickly accomplish the tasks the application wants and doesn't require thought. It is direct without needing to flash a reminder.

It also reduces clutter by only displaying images in the posts with a small amount of text as well as who posted the content.